Why is the discover phase important?
Building the next big thing is great! But reinventing the wheel can also be costly and, unfortunately, sometimes not very rewarding. The discover phase is important in every project, not just to understand who we’re working with and what we’re building, but it’s also essential to know if we’re solving a problem or making a new one. Keeping the user in mind is crucial and ensuring our clients understand what they are working with before investing their time.