Educating Women through Pregnancy

Empowering all women to thrive both physically and mentally from pregnancy through postpartum.

Expecting and Empowered focuses on helping women thrive during their pregnancy and postpartum. They offer practical advice and workout guides tailored towards each week and trimester of the pregnancy and postpartum stages. Their mission is to empower all women and provide them with the tools and knowledge to help them feel confident in keeping their baby safe during pregnancy and adequately recover from a c-section or vaginal birth.

Expecting and Empowered noticed several women facing trouble during and after pregnancy due to the lack of knowledge. While the business assisted these women, most of their products were physical such as their Pregnancy Guide and Postpartum Guide. They needed a development team to help them move from these physical products to a digital platform, making them easily accessible to a much wider audience.

The main challenge was finding sufficient information and fulfilling research requirements for their existing community. We've carried this out by doing extensive research on existing apps, and the kind of products competitors in the industry had. By understanding how their users used their products and similar apps, the challenge became; how do we design a mobile app that translates all of their products into digital versions and sets them up to track user workouts easily.

Our team understood that creating a digital presence for Expecting and Empowered required turning their physical products into digital information. To best understand how to do that, we've gone through a series of processes, collecting data, researching how similar apps display information and interact with their users, and taking a deep dive into who Expecting and Empowered users are and how they interact with the existing product. Through this, we've discovered how active their Facebook community was and wanted to capture this experience through their digital platform.

We've ended up developing a mobile app published to both Google and iOS. Users can not only access and read all of the information from the existing products, but they are also provided with more workouts and digital content that would have never been possible to have done before. The best part is we've created and maintained the sense of community their Facebook community created, allowing users to hold themselves and each other accountable for their workouts and creating a way for them to share their results.

"We have had the absolute pleasure of working with Tony and team on our brand new Expecting and Empowered App! It was quite the undertaking of a project with lots of twists, turns and updates. They all rolled with it every step of the way and truly made our app dreams come true! We have received raving reviews from customers who absolutely love it and we look forward to our continued relationship with IDE Interactive to continue adding programs and improving our app. Thanks IDE!"

- The Team at Expecting and Empowered